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Choosing a Business Name -- The Changing Rules in the World of Internet
Complying with the few mandatory legal procedures for naming your small business is relatively simple. For some very small, local businesses, meeting these requirements and doing nothing more may be adequate.
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In a nutshell, trademark law—which is really a catchall term referring to a large body of statutes, regulations, and court decisions—prevents a business from using a name or logo that is likely to be confused with one that a competing business already uses. This general rule applies both to the name
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You don’t want to start work with someone else’s trademark. For this reason, it’s important to conduct a name search before you lock in the name of your business. This is especially true if you choose an unusual or unique business name that will also be used to identify your products—Z Pop, Inc., for example, to sell a new carbonated drink called Z Pop.
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Registering a Fictitious Business Name
Any trade name that doesn’t contain the legal names of the owners (for sole proprietorships or general partnerships) or that doesn’t match the company’s corporate, limited partnership, or LLC name on file with the state, is called a fictitious business name (FBN).
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How to Choose and Register a Domain Name
Like many other business owners, you may decide to operate a website. If so, you’ll need to select a domain name—a unique address that computers understand and customers can use to find you. The issues involved in choosing a domain name range from getting your hands on an available one to avoiding
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The Small Business Start-Up Kit: A Step-by-Step Legal Guide
Find all the information you need to start your business in this complete step-by-step guide.
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Legal Guide for Starting & Running a Small Business
Learn about everything you need to know to get started with your business.