When starting a marketing business, various considerations should be reviewed. Initially, one should consider certain basic matters, including: whether one has marketing experience or expertise; whether one took any marketing business management classes; and whether one has support, financially and mentally, to start the marketing business. In addition, one should consider key business questions, including: whether one has a business plan; what is the form of legal ownership; whether one has sufficient credit and financial resources; the customer base; and any tax implications. Other considerations include whether the business requires employees and if so, how payroll, benefits and labor law requirements will be fulfilled. In addition, issues relating to the marketing business should be examined. These issues include what type of marketing services will be offered; whether consulting services will be included; what kinds of advertising and promotions will be used; and whether website development will be included. Ultimately, in order to start the marketing business, every facet of the marketing industry should be considered in order to hone in on exactly what services will be the core of the marketing business.