A sole proprietorship is a company, which is owned and run by one individual, so, there is no legal distinction between the owner and the business. It is a "sole" proprietorship meaning that the owner has no partners. The proprietor owns the assets and debts of the company alike, and must pay for them from personal funds. Sole proprietorship is easy to start up, has fewer regulations, keeps full control over the business, and is easy to dissolve. A sole proprietorship may do business with a trade name other than a legal name. For additional information on starting a Sole proprietorship please seek a professional.