In order to prepare a business plan, it is necessary to include certain provisions. Initially, the business plan must include the mission statement of the business. Next, the plan must include a discussion of the proposed management of the business. In addition, market research should be performed and the result of the research should be explained with respect to how the proposed business will differentiate itself in the particular marketplace. Furthermore, the plan must include the financial statement of the business, which includes a balance sheet, projected earnings, start up capital, cash flow and any other indicators of the financial status of the business. Moreover, the business plan should explain the marketing strategy to be employed in getting the business up and running. Ultimately, when preparing a business plan, the impetus should be on presenting the proposed business in the best possible manner in order to appeal to an investor. Not only investors are interested in the business plan, but also financial institutions who may grant business financing frequently request a business plan. Consequently, a well drafted business plan will serve to promote the business and give confidence to others who review the business plan.