When starting a new business, it is necessary to develop a new business plan. The business plan is a written document which indicates the mission of a business. The plan also describes how the goals of the new business will be achieved. Plans are free to be drafted with discretion. However, if plans will be offered to the public, it is crucial to include accurate legal and financial information, particularly if the business will be considered by venture capitalists. In addition, the plan includes specific goals to achieve the overall purpose of the business. The business plan may also include information on the proposed marketing plan for the goods or services offered by the company, any time frames for the implementation of the plan and any details as to the management of the plan. Furthermore, the business plan may contain a financial summary, including a balance sheet, cash flow statement and projections for earnings.