A business plan is a written document which indicates the mission of a business and specifies how the goals of the business will be achieved. When contemplating commencing a franchise business, it is a good idea to have a franchise business plan. Moreover, many franchisors will require that the franchisee develop and present a franchise business plan. The key feature of the franchise business plan is that the plan must factor in the goals, marketing strategy and style of the franchisor. At the outset, the franchise plan should contain a detailed description of the business and the mission of the business. Next, the plan should include management and marketing of the franchise. In addition, the plan must contain financial information, including a balance sheet, cash flow, projected profit margin and any financing required by the business. Finally, it is worthwhile to address any challenges confronting the franchise business such that the manner in which the issue will be handled is emphasized in the business plan.